Perpetual Transformation | Page 19

Behavioral & cultural change | Introduction

Companies that are undertaking transformation must fundamentally change the way their leaders , managers , and employees are working – focus needs to be on the people and their motivation to adopt new behavior that leads to better performance
BEHAVIORAL AND CULTURAL CHANGE CONCEPT ELEMENTS
New behavior
INDIVIDUAL / TEAM BEHAVIOUR
Old behavior
“ I don ‘ t think we need to improve this “
“ Let ‘ s try it out the new way “

“ I feel the benefits and see others applying it “ ?

“ It ‘ s too hard “
TIME
“ This has never worked in the past “
“ I am a role model and motivate others to follow “
Behavioral change
“ This is good enough “
INSPIRE & MOTIVATE FOR CHANGE
Share with people what is expected and what is in for them using a motivational change story
COMMUNICATE & MOBILIZE AT ALL LEVELS
Communicate and address concerns early-on , capture feedback , leads to better buy-in and increases level of ownership / trust
DEVELOP COMPETENCIES & SKILLS
Enable employees to adopt new behavior by strengthening their competences and skills
ALIGN INCENTIVES WITH RESULTS
Align the incentives to reward new behavior and reinforce behavioral change through incentives and rewards
LEADERSHIP & TALENT
Select the right leaders to initiate / drive the change and develop leaders and talents
Source : goetzpartners
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