The strategic priorities break down the strategic transformation ambition into more concrete implications on the aspirational playing fields and the required capabilities to win on the chosen playing fields
TRANSFORMATION AMBITION
North star
Vision , purpose , and goals
FULL-VALUE POTENTIAL
Full-value potential ( e . g ., EV , ROCE )
Value driver metrics ( e . g ., operational / financial metrics )
STRATEGIC PRIORITIES |
Products |
Customers |
Regions |
Where to play ? Define the playing field where you can reach your strategic ambition including in which markets to operate , which customers to serve , which channels to use , which product to offer , and in which vertical of the industry
CAPABILITIES
How to win ? Set out the required core capabilities and management systems to win in the designated playing field by gaining a competitive advantage , creating superior value for customers and superior returns for your firm
Capabilities Configure , define and embed the required capabilities which have to be feasible , distinctive and defensible
Source : goetzpartners
10