There is another collection that we will launch in June called Mantra of Compassion, and its 6 pieces like a necklace, bracelet, cuff, ring. It is whole set, but you can mix and match.
What does the future hold for Tiny Om? Virginie: along with the collection that we will launch in June, we are in the process of creating the 7 Chakras Candles collection, which are going to be a fusion between jewellery and home décor. We are also working on a men’ s collection, which is proving to be a bit of a challenge because we want to keep the delicate nature of the brand but appeal to a masculine audience.
Mahmoud: there is something I believe that behind the success of the brand is that Virginie does not compromise on her work. If she is not completely convinced about her product, she doesnt launch it, and she knows very well what the final product is going to be. So if there is something we have tried but it didn’ t work out how she wanted it, she will not release it in the market. We at Al Zain, are so happy to work with Virginie and share our ideas and expertise and we will always be there to support her.
Anything else you would like to let the readers know?
Virgnie: Plan for Tiny Om is to keep on developing online sales and also we have collaborations with artists. At the moment we are collaborating with the French artist Mathieu Ducournau. We were also greatly honoured to see celebrities like Jennifer Lawrence wearing one of our pieces, and we know she loves the brand. I mean … she was wearing one of the pure chakra bangles during the promotion of her latest movie! It is fantastic to see famous, influential, and inspiring people to wear Tiny Om pieces and spread the word like that. To finish this interview, I’ d like to thank Mahmoud and Al Zain that are a big part of TinyOm’ s success. I feel very grateful to work with such professional and experienced people!
For more information: Al Zain Jewellery outlets – Seef Mall / Bahrain City Centre Words Bookstore Café, Budaiya( 00973) 39194692 virginie @ tiny-om. com www. tiny-om. com @ tiny-om
APRIL- MAY 2017 Perle 37