Moreover internationally we found many
yoga teachers who help promote our
pieces, and locally the word-of-mouth
worked amazingly well!
Mahmoud, you have worked in the
jewellery industry for a very long time,
what is so unique out about Tiny Om
that made you want to work on it?
Mahmoud: There is a kind of magic
between us [Virginie and i] when we sit
together, she comes up with ideas, a
drawing, a design, and we start developing
the prototype and she comes back, we see
the prototype – you see there are stages
we have to go through: there is the design,
then you make the prototype, then you
make the piece on gold. Its very easy to
work with her, and the end result is what we
want. There is a good chemistry.
How long does it take to complete a
collection, from inception to end?
Mahmoud: More or less 3-6 months,
depends on the collection.
Virginie: For the design sometimes I
have an idea and I will work on it, whereas
sometimes I go to see Mahmoud, and say
okay a certain design is not going to work
out right now, maybe we don’t try it now
and I will work on it 2-3 months later and
then something will come up. And other
times I have an idea and draw the design
and it comes out perfect away, and I go
to see Mahmoud and one month later we
have the perfect piece – it was the case for
the Flower of Life.
What materials do you use to create
the pieces?
Virginie: I would say the signature of
the brand would be rose gold, but we also
do white gold. And then we use stones
for the Chakra Collection, meaning each
chakra is related to an emotion, shape, and
colour and to a stone. So at the back of
the necklace, at the end of the lock hoops,
there is a little stone that complements the
Chakra. We use precious stones like Lolite,
Amethyst, Citrine, and Tourmaline. We
have some pieces with diamonds, when we
want to make something a bit more special.
Do you decided on a certain number of
pieces per collection when designing?
Virginie: It just depends, like for now
the butterfly is only 4 pieces, which is an
addition to the Mother Earth collection.
34
Perle
APRIL - MAY 2017