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“What I liked about the event was that it had a good
mix of people from diff erent industries and the fact
that everyone was forthcoming in sharing their
success and challenges with respect to marketing and
branding initiatives within the organization.”
- Founder and Managing Director, Tangible Learning
Solutions LLP
an audience every day. Use multiple forms of outreach, such
as newsletters, press releases, on-air interviews, postcards
and brand paraphernalia.
Personal branding is a leadership requirement,
not a self-promotion campaign
Those who want to have a social media presence need
to think carefully about their intentions and objectives
before opening an account. Because the moment one starts,
it cannot be stopped. Personal branding, much like social
media, is about making a full-time commitment to the
journey of defi ning yourself as a leader and how this will
shape the manner in which you will serve others.
continuously molding and shaping it. Your personal brand is
an asset that must be managed with the intention of helping
others benefi t from having a relationship with you and/or by
being associated with your work and the industry you serve.
70% of professionals believe they have defi ned their
personal brand, and 50% believe they are living it. But when
they “peel-back-the-onion,” they realize that their focus was
centered on self-promotion rather than a commitment to
advance themselves by serving others.
A personal brand is the total experience of someone
having a relationship with who you are and what you
represent as an individual, and as a leader.
Every time you are in a meeting, at a conference,
networking reception or event, you should be mindful of
what others are experiencing about you and what you want
others to experience about you. Each of these engagements
is similar to a job interview, expect in these cases you are
being evaluated by your peers. Those who know how to
live and manage their personal brand will earn respect in
any situation.
“The session was unlikely many mainly because not
only did we discuss the challenges of the MARCOM
professionals, we also got inside into limitations of
the Management/Entrepreneur. Smaller groups and
crisp dialogues (instead of monologues) are always
better for leanings (that can be implemented) vs large
commercialized events.”
The personal brand should represent the value you are
able to consistently deliver to those whom you are serving.
This doesn’t mean self-promotion, that you should only
be creating awareness for your brand by showcasing your
achievements and success stories. Managing your personal
brand requires you to be a great role model, mentor, and/
or a voice that others can depend upon. For example, when
I write a blog or an article – I am extremely mindful that
my community of readers expects a specifi c “experience
of thought” from me.
More than that, People and Management aims to attract
new readers by offering something of value that will engage
them enough to continue reading. We view your personal
brand as a trademark; an asset that you must protect while
“It was a great initiative by People and
Management to organise a roundtable for Marcom
Professionals. This was an intensive learning
session, full of discussion.”
- Vikas Jain, Founder Adhyan Group, Author, Global
Speaker
- Kamna Arora, Consultant
At fi rst, this is a bit of a challenge. However, when you
start to see yourself living through the “lens of a brand,”
your perspective will change and you will become more
mindful about how you approach the personal brand you
are trying to defi ne and aiming to live.
We are more likely to be accountable to others and what
they want us to be rather than being true to ourselves.
MARCOM Roundtable concluded the following:
Having a personal brand is a leadership requirement.
It enables you to be a better leader, a more authentic leader
that can create a greater overall impact. In fact, those
who have defi ned and live their personal brand will more
naturally demonstrate the executive presence and as such
may fi nd themselves advancing more quickly at work.
Personal branding is no longer an option; it’s a powerful
leadership enabler.
Conceptualized & Managed by Sunanda Rao of People
and Management P & M
Vol. 10 Issue 2 • FEBRUARY 2019, Delhi NCR |
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