People and Management October 2018 | Page 75

www.peopleandmanagement.com No Employment Right But the reality for most ‘self-em- ployed contractors’ is that working in the gig economy means lower pay, lack of security, and no employment rights worth speaking of. The biggest issue here would be that the self-employed gig work does not come with pensions, sick pay, holiday entitlement or parental leave. You have to be a ‘worker’ or an ‘employee’ to get these basic rights. for your career. It’s you who will suffer; if you have not planned your career, nobody else. So it is in your interest that you make a proper career plan. In such situation, gig economy offers numerous opportunities for generation-x as they can always work as per their skill set without having to worry about performance rating. Gig Economy for Millennials Opportunities in Gig Economy However, I believe these challenges cannot be a deal-breaker because a self-employed professional, from doctors to shopkeepers, never had pensions, sick pay, holiday entitlement, or parental leave. Gig economy is here to stay and will fl ourish. Companies will need to revisit their plans, be judicious in using the ‘better’ skilled freelancers to do regular roles while keeping the critical profi les in-house. New Generation Gaining Expertise Apart from ecosystem challenges, the new generation is gaining expertise in performing a task so fast that they can do with higher effi ciency at the same level of performance which we used to perform with more experience. All Times Opportunities for Gig Professional Your employability is time contextual. You may be a blue-eyed professional at a particular time of your career but the situation may not remain the same throughout. A good career planning is the need of the hour. Assuming that you are going to remain employed throughout your working life span will not be true. Take responsibility Colleges and institutes are intended to prepare students for their career, but the curriculum is not enough to develop practical skills and make them fi nancially independent until they get into jobs. However, the new age gig economy helps them gain more practical skills and become fi nancially independent. Gig economy helps the student acquire relevant skills as per the needs of the market. It is the faster, cheaper, and better way to get the business education you need. Gig means small projects or assignments, which can be done remotely or on site. These are usually short termed and can be done within a limited period of time. Not all the fi elds of studies can afford to provide gigs, but most of them turning towards it. Human resource, marketing, fi nance, software development, electronics, IT, telecom, analytics, fi ne arts, and languages are some of the areas where students can expect to get gigs. While the student learns the core of their subject while performing gigs, they also get much more in terms of induction to the professional world. Some of the practical skill lessons for students as gig professionals are: Marketing: The gig economy professional gets to understand the need of the customers and communicate with them in a compelling way. One can’t just focus on being good at delivering core product or service, you also have to be in charge of sales, branding, marketing, and new product development. Communication: Good communication is the key driver of success in freelancing. Networking, pitching new business ideas, working with different teams on regular basis, and keeping the clients up-to-date, all require proactive and professional communication skills, which a gig economy professional gets to learn in the process. Employeeship: While gig workers are independent contractors, they have to understand what a company needs from someone they hire. Employeeship is an important point to learn i.e how a good employee should behave in an organisation. In the gig economy, they get to know what a good professional looks like, how to work with others, learning to manage by infl uencing others where they don’t have direct control etc. They can also observe how their gig supervisors are managing them and emulate those traits to be successful in the career. To conclude, I would like to underline the fact that although there are challenges in the gig economy domain, it is not a fad. It is a new reality and HR has to incorporate it as one of the means of Talent Acquisition; it is here to stay and grow. P & M Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition | 75