[PARADIGM SHIFT]
3. Walking the Extra Mile
In Best Workplaces, on an average, 80
percent employees experience both trust and
a culture of discretionary effort. They also
suffer from lesser cases of burn outs at work.
At India’s Best Companies to Work For –
2018,
80 percent High Trust Effort Employees
put in additional effort to get work done
5 percent Burnout The drive to get done
things done is alive
9 percent Culture of Comfort
Employees are comfortably placed but
productivity is not at par
9 percent At Risk Employees are
disconnected and not invested in staying long
term
4. Building a Strong Employer Brand –
A Great Place to Work
Great Workplaces are strong Employer
Brand themselves. A strong employer brand
does not only attract or retain the right talent,
it creates Brand Advocates who proudly
carry the brand and defend it, if required.
Employees becoming Brand Ambassadors
Reluctant
Advocate
BEST
5%
VS
Rest
9%
Unattached
BEST
6%
VS
Rest
12%
Ambassadors
BEST
86%
VS
Rest
75%
Indifferent
BEST
3%
VS
Rest
4%
In knowledge-dependent companies,
value comes in the form of information
and insights. Your clients rely on your
professionals to provide industry-
leading expertise, excellent service, and a
relentless effort to support their goals.
5 percent Reluctant Advocate
Employees won’t defend the brand if
required
3 percent Indifferent Employees are
not concerned about the brand
6 percent Unattached Employees have
no affi nity to the brand
5. Customer Centricity
In a culture of customer centricity, the
customer experience is vital and directly
related to the employee experience. These
organisations have loyal customers who
enthusiastically promote the organisation’s
products and services. Employees rally
around the customer and decisions are
based on what will lead to customer
satisfaction and retention. At high-trust
companies, employees are empowered
to make decisions that they believe will
delight the customer.
6. Professional Excellence
In knowledge-dependent companies,
value comes in the form of information
and insights. Your clients rely on your
professionals to provide industry-leading
expertise, excellent service, and a relentless
effort to support their goals. Your culture
requires people to pursue and measure
excellence across the business with a focus
on successful processes and outcomes.
Taking everything into account, I would
say this is a great place to work.
of your organisation is the largest campaign
one can imagine in strengthening your Great
Employer positioning.
At India’s Best Companies to Work For –
2018,
86 percent Ambassadors Employees
proudly admit working in the organization
24
When trust is absent, it can be diffi cult
to attract and retain the type of talent your
organisation needs. Long hours without
the strong relationships and sense of
purpose that are common at high-trust,
high-performance workplaces, can lead an
employee to burnout — resulting in a lack
of productivity, voluntary turnover, and
decrease in morale. P & M
| Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition