People and Management October 2018 | Page 24

[PARADIGM SHIFT] 3. Walking the Extra Mile In Best Workplaces, on an average, 80 percent employees experience both trust and a culture of discretionary effort. They also suffer from lesser cases of burn outs at work. At India’s Best Companies to Work For – 2018, 80 percent High Trust Effort Employees put in additional effort to get work done 5 percent Burnout The drive to get done things done is alive 9 percent Culture of Comfort Employees are comfortably placed but productivity is not at par 9 percent At Risk Employees are disconnected and not invested in staying long term 4. Building a Strong Employer Brand – A Great Place to Work Great Workplaces are strong Employer Brand themselves. A strong employer brand does not only attract or retain the right talent, it creates Brand Advocates who proudly carry the brand and defend it, if required. Employees becoming Brand Ambassadors Reluctant Advocate BEST 5% VS Rest 9% Unattached BEST 6% VS Rest 12% Ambassadors BEST 86% VS Rest 75% Indifferent BEST 3% VS Rest 4% In knowledge-dependent companies, value comes in the form of information and insights. Your clients rely on your professionals to provide industry- leading expertise, excellent service, and a relentless effort to support their goals. 5 percent Reluctant Advocate Employees won’t defend the brand if required 3 percent Indifferent Employees are not concerned about the brand 6 percent Unattached Employees have no affi nity to the brand 5. Customer Centricity In a culture of customer centricity, the customer experience is vital and directly related to the employee experience. These organisations have loyal customers who enthusiastically promote the organisation’s products and services. Employees rally around the customer and decisions are based on what will lead to customer satisfaction and retention. At high-trust companies, employees are empowered to make decisions that they believe will delight the customer. 6. Professional Excellence In knowledge-dependent companies, value comes in the form of information and insights. Your clients rely on your professionals to provide industry-leading expertise, excellent service, and a relentless effort to support their goals. Your culture requires people to pursue and measure excellence across the business with a focus on successful processes and outcomes. Taking everything into account, I would say this is a great place to work. of your organisation is the largest campaign one can imagine in strengthening your Great Employer positioning. At India’s Best Companies to Work For – 2018, 86 percent Ambassadors Employees proudly admit working in the organization 24 When trust is absent, it can be diffi cult to attract and retain the type of talent your organisation needs. Long hours without the strong relationships and sense of purpose that are common at high-trust, high-performance workplaces, can lead an employee to burnout — resulting in a lack of productivity, voluntary turnover, and decrease in morale. P & M | Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition