People and Management October 2018 | Page 11

www.peopleandmanagement.com This year, in the 100 Best Companies to Work for listed by Great Place to Work® in India, only 19 companies are new entrants (those that have not previously featured in the list). Since the best are better in almost every respect compared to the rest, mere statistical differences will not suffi ce. I am, therefore, taking the liberty of noting some of my observations that set the best apart from the rest. 1. Getting your business model right About 82 percent of the employees of the top 100 best workplaces feel that the Management knows where the organisation is going and how to get there. Organisations which are struggling with their business model are unlikely to be in the top of the best workplaces lists. Startups, without a strong business model fi nd it diffi cult to be among the best, as do many legacy organisations who have not invested in challenging their own legacy business models. One thing is for sure, employees know in advance of the outside world whether a business is being run well or not. You will fi nd more CEOs using Culture Dashboards where continuous feedback from employees is used to predict business performance. 2. Mindset that Employee = Customer If talent is the key to your business, there is only one mindset. Where previously, an employee was seen as a cost (and customer as revenue), today leaders know that employees are the biggest customers. For example, if the revenue per employee is 10 million and the cost per employee is 1 million, we are talking about net 9 million in revenue. What about internal support functions? They are If talent is the key to your business, there is only one mindset. Where previously, an employee was seen as a cost (and customer as revenue), today leaders know that employees are the biggest customers. revenue, as long as they are needed to run your business. If you divide all your employees into teams of net revenue, you will fi nd that you have both individuals and teams who might bring you a net revenue higher than that of your biggest external customer! The best workplaces know that managing employee expectations and delivering employee experience is as important as doing the same with customers. 3. Transparency & Feedback SAP Labs is at the moment No. 1 Best Place to Work in India. They have a great practice called ‘Speed Mentoring’. An employee can spend up to 15 minutes with a mentor and with up to four mentors during speed mentoring sessions. While this practice may be interesting, what makes SAP Labs different is that they publish the net promoter score or the Advocacy percentage for each mentor i.e. something that says “I would recommend this mentor to a friend”. The best workplaces are obsessed with feedback, and feedback is visible to everyone. The average workplace, on the other hand, tries to protect their leaders from negative feedback. 4. Leadership is about role modelling In a recent case, a global MNC sought our help to work with their line managers to help them deliver a consistent employee experience. After a few months, the leadership team met us and said that they had received feedback that the senior management too needed to deliver a consistent employee experience, not just the line managers. Hence, they expanded the scope of the project to include senior leaders. In one year’s time, the overall employee perception went up by 13 percent! Today, it is a certifi ed great place to work. For leaders in the best workplaces, there is very little gap between saying, doing and living what they believe in. It is not about a onetime promise that is kept; it is about living up to your role all the time. It is not just about being yourself; it is about being the best of you. If you are leading an organisation, ask yourself if you are a great person to work with, before you think how to create a great place to work. 5. Create a compelling purpose to change the world for the better As more millennials come into the workforce, they seek to make a meaningful difference to the world. Salesforce with their ‘Ohana culture’ is attempting to do just that. Their vision is to create an equal world: equal opportunity, equal rights, equal pay, and equal access to education. This is not just about equality inside the organisation, it is about creating a world where technology can lead to more equality, rather than the other way around. What is unique about Salesforce is that their commitment to equality goes far and beyond their company and extends to active participation in the society they operate in. P & M Vol. 9 Issue 6 • Sep-Oct 2018, Noida / Pre-Event Edition | 11