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Often health camps and talks that happen
sporadically are not well thought out and are
seldom tethered to a goal. They are usually one-off
activities as part of wellness week with sometimes
low participation. The writing on the wall points
towards creating holistic wellness programs
that are ongoing in nature and agile enough to
incorporate changing employee needs.
How to make your corporate program
successful
A well designed corporate wellness program
adopts a holistic approach that supports and
encourages employees to put their health on top
priority and can lead to a 25% reduction in health
care costs. Some important elements that can make
your corporate wellness program successful are:
Personalize the program for employees: One
size doesn’t fi t all when it comes to employee health
and wellness. Generic wellness programs and
activities ultimately result in a waste of budget. If
you are spending your wellness budget on seminars
on mindfulness to help with work-related stress
when the main source of stress is rooted in fi nancial
issues, your company is essentially wasting
budget on something that won’t help employees.
Building a wellness program for employees based
on data regarding their health and well-being
means they are more likely to be engaged in the
wellness activities and services made available
to them. It gives you the opportunity to develop a
wellness program that is based on the needs of your
employees, rather than ticking a few usual boxes.
At ekincare, we help organizations understand
the employee health profi le, segment the entire
population based on health risk, and use AI to
personalize health journey for every employee.
Leverage Data and Analytics: Analytics on
data beyond utilization can help you understand
the requirement of your employees. Data and
analytics can also be used to optimize healthcare
initiatives and help negotiate better group
insurance premiums. Data allows organizations
to identify which elements of their program
are popular and how employees are responding
to program challenges. It can help in profi ling
and identifying areas of risk. It also gives
organisations a clearer picture of their employee
population. Answers & questions like: What is
the population’s health profile? What are the
common ailments and challenges? What incentives
resonate? Analytics on the results of health checks
help understand the risk categories, their impact
and drive next steps.
Drive using technology: In today’s world
where everything from booking a taxi to ordering
food is done through technology, why shouldn’t
wellness for your employees happen the same
way? The latest in health-tech like tele-medicine,
ordering of medicines online, health coaches
online etc. have completely renewed the traditional
wellness program. These offerings would truly be
appreciated by the employees who are used to the
WhatsApp, Facebook and Instagram culture! With
ekincare, you can provide this to all your employees
on a single app!
Linked to ROI: The litmus test for a good
corporate wellness program lies in improved
employee productivity and loyalty’, which is why
an effective and effi cient program can only be built
if its ROI can be measured. This is not only from
the perspective of the business deriving benefi ts of
the program but is also important when it comes
to assessing the effi cacy of the wellness program.
However, wellness should not just be limited to a
program but really embedded in the culture of the
organisation. These programs should not be treated
as a one-tie exercise. Rather, health and well-being
should become one of the KRAs for employees so
that wellness continues to get the attention and
focus that it deserves.
Drive health as a culture: Building the
perfect wellness program is just the first step,
implementing it to drive utilization delivers the
proverbial pie! While it sounds easy to link it
to employees’ remuneration or thinking of an
incentive program sounds inviting, it does not
help in the long run. Health should be built in as
a culture in the organization and the best way to
do it is by example. Wellness should be a mandate
driven from the top of the pyramid.
Keeping these in mind, we will help you design,
implement and drive a wellness program at your
corporate that will actually be impactful and
effective! For any questions or suggestions about
your existing wellness program, please write to
[email protected]. P & M
* Reference: TowersWatson: Staying@WorkTM
Survey Report
Vol. 10 Issue 3 • MARCH 2019, Delhi NCR |
43