PARADIGM SHIFT
IS GIG ECONOMY COMPLIMENTARY
TO TRADITIONAL ECONOMY?
IMPACT OF GIG ECONOMY ON
EDUCATION INDUSTRY IN INDIA
Punjika Rathi
Assistant Professor, Department of MBA
IMS Engineering College, Ghaziabad
28
ig-based employment (part time/consultancy/
freelancers) is not a new breakthrough in
India as it has been prominent in agriculture,
construction, cottage, and seasonal industries for
centuries. In the US or the EU, it’s accepted for white
collar jobs in contrast to Asian countries like India,
where it is highly visible for low skilled jobs as Uber or
Ola drivers, e-commerce delivery men, labourers, etc. G and, mobile development, web-designing, internet
research, data entry, accounting, graphic design,
digital marketing and consulting. Research indicates
56 percent employment and growth rate of 25-30
percent per annum in India. According to Dr G P Rao,
HR Expert, Founder, GPR HR Consulting, provision
of hiring part time employees in all sectors is one of
the growth factors for gig economy.
As per Wade Azmy, Managing Director of ICG
Singapore - a digital platform and a network for
independent consultants - the Indian market is ready
to employ in short-term projects however largely on
lower-value projects. A PayPal study has revealed
,India could have up to 20 million ‘freelancers’ — in
both domestic and export markets and Indian ‘gig’
market size would reach to gigantic $20-30 billion
by 2025. Prominent areas of gig based work are web In fact knowing all this, I was wondering about
the popularity of gig in education, then my home
tutor came to my mind and later on I reminded
myself about one of my colleagues who is full of
activity round the week offering consultancy services
to corporates, lectures for professional courses,
coaching for entrance exams, and proofreading
thesis and research papers. She is enjoying attractive
infl ows, fl exible working hours, fewer administrative
| Vol. 10 Issue 1 • JANUARY 2019, Noida