Why Attend ? This event is a unique platform to discover technologies and sustainable solutions that are shaping the future of packaging . Attendees can interact with leading brands such as Waitrose , Diageo , and Kellanova , while gaining insights into trends like smart packaging , sustainable materials , and food service innovations . A must-see feature is DEFRA ’ s Extended Producer Responsibility ( EPR ) Clinic , providing clarity on new regulations and their impact on the packaging sector .
Networking remains at the heart of the event , offering invaluable opportunities to collaborate with decision-makers and innovators . “ The event allows businesses to stay ahead of industry shifts while tackling critical challenges like sustainability ,” says James
Montero MacColl , Senior Marketing Manager at Easyfairs UK .
Fresh features for 2025 Each year , Packaging Innovations & Empack evolves to remain at the forefront of the industry . The Smart Packaging Zone , debuting in 2025 , will spotlight technologies like NFC chips , RFID tags , and augmented reality that enhance product tracking and customer engagement . Meanwhile , the Innovation Gallery and Packaging Start-Up Awards , sponsored by Ocado Retail , will showcase groundbreaking solutions pushing the boundaries of packaging design .
A packed conference programme Over 70 expert speakers will present across the Circular Economy , Supply Chain , and Innovation stages , tackling issues such as sustainable materials , AI in design ,
and the growing importance of the circular economy . Highlights include Miguel Arevalo from Google on plastic-free packaging , Tey Bannerman from McKinsey Design on AI ’ s role in creativity , and Lowelle Bryan from WRAP addressing sustainability challenges .
Celebrating talent and innovation The Future Trailblazer Awards will celebrate emerging leaders in packaging , offering winners a oneyear membership to the Institute of Materials , Minerals , and Mining ( IOM3 ). This initiative underscores the importance of fostering new talent to drive the industry forward .
Don ’ t miss this chance to gain actionable insights , connect with top brands , and explore technologies redefining packaging . Register now for your free pass and prepare to shape the future of packaging .
For further information please visit www . packagingbirmingham . com
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