EDITOR ’ S CHOICE SUCCESS STORY
AUDI
The Audi Q4 e-tron : in its transition to electromobility , Audi is turning to synergies within the whole group
Strong together : In its transformation to emissions-free mobility , Audi is relying on the synergy effects within the Volkswagen Group . During a media visit to the multibrand factory in Zwickau , Germany , Peter Kössler , Audi Board Member for Production and Logistics , and Dr . Stefan Loth , Chairman of the Board of Volkswagen Saxony GmbH , emphasized how intensely the sister companies are benefiting from their close collaboration . Thanks also to shared platforms like the modular electric drive system ( MEB ), Audi will have more than 20 fully electric models on the market by 2025 .
Starting in 2026 , Audi will only launch new models with electric drive systems on the global market . The company will gradually phase out production of its internal combustion engines between now and 2033 . In doing so , the premium manufacturer is clearly looking to electromobility and accelerating its own transformation . The main goal : to combine individual mobility and sustainability for its customers – and to increase its profitability as a company at the same time .
SYNERGIES ACCELERATE TRANSITION TO ELECTROMOBILITY
The Audi Q4 e-tron and Q4 Sportback e-tron play a central role in the electrification strategy . In terms of price , they offer Audi customers an attractive point of entry into electric premium mobility . The Volkswagen Group ’ s platform strategy makes this possible : The Audi Q4 e-tron and Q4 Sportback e-tron are being produced in the multi-brand factory in Zwickau , where the Volkswagen ID . 3 and ID . 4 and , more recently , the Cupra Born are also manufactured . All these models are based on the MEB , but they score points with their brand-specific strengths .
“ In the future , we will rely even more intensively on synergies within the Volkwagen Group ,” says Peter Kössler , Audi AG Board Member for Production and Logistics . “ This close collaboration makes the transition to emissions-free premium mobility affordable for our customers and economically presentable for us . At the same time , we make sure that all our vehicles unmistakably carry the Audi DNA within them and leave the assembly line in almost proverbially premium quality .”
The next important electric model from the company with four rings , the Audi Q6 e-tron , is also based on a new group platform : the Premium Platform Electric ( PPE ) developed jointly by Audi and Porsche .
28 PECM Issue 53