PACKAGING LATEST NEWS FROM LESTERS
LESTERS
S Lester packages up major investment and record sales with a name change and new brand
Demand for moving goods around the country and a boom in home shopping has seen a Burntwood manufacturer report a 150 % increase in sales during the pandemic .
S Lester Packing Materials , which employs 45 people at its two sites in Staffordshire and Nuneaton , has used its expertise in corrugated boxes , large format , heavyduty cases and bespoke packaging to help clients in the automotive , aerospace , bike manufacturing , mail order and thirdparty logistics space .
The company is now planning to build on this successful period and a £ 4.5m investment in infrastructure and new technology by taking the opportunity to reposition itself for the future with the business now known simply as Lesters .
A new corporate identity and brand strategy will reflect its reputation as the large packaging specialist , a move away from simply ‘ Big Boxes ’.
“ We ’ ve been in business for nearly 40 years , and during that time we ’ ve never stood still . However , the last 2 years has seen us really push forward with our growth plans , investing heavily in our site , technology , and people to create improved capability , capacity , and efficiency ,” explained Billy Hutchinson , Director of Lesters .
“ All of these changes mean we are now seen as a trusted supplier and an alternative for larger customers in a world where size and capability really matters . The name and brand change reflect this and brings our innovative design and prototyping facilities to the fore .”
He continued : “ We don ’ t just sell boxes … we offer complete , bespoke packaging solutions and are helping to disrupt a marketplace that traditionally has been dominated by two or three big players .”
The last eighteen-months have been a whirlwind period for Lesters , with fifteen staff taken on across production and in admin / support , whilst a second shift has been introduced to keep up with demand .
Steve Hutchinson , Billy Hutchinson and Scott Hutchinson
118 PECM Issue 52