NEWS & EVENTS
A VIRTUAL SOLUTION
V-EX
Iconic exhibition venues to build digital twins
Some of the world’s most iconic exhibition venues now have the impetus to construct digital versions of their physical halls and buildings.
Some of the world’s most iconic exhibition
venues now have the impetus to construct
digital versions of their physical halls and
buildings.
Using virtual exhibition platforms such as
V-Ex, which already hosts full-scale digital
exhibitions such as IndustryExpo.online,
traditional venue owners can now rely on
rendering physically accurate trade shows
using real-world lighting, materials and
dimensions to recreate virtual twins.
The ‘virtual’ halls can look visually identical
to the bricks and mortar versions and
host most of the same trade shows. V-Ex
Director of Marketing, David Bedford,
comments, “We have been building virtual
environments and the content management
platform that supports them for over ten
years and we know what works. Most trade
shows that deal with services, physical
products or software transfer very easily to
a digital format.
“Machines, technology, components, toys,
planes, trains and automobiles all work
well - live animals and arena events not
so much! Seminars, presentations and
conferences are great as we can prerecord
or live steam those events; it’s like
Netflix, but much more interactive.”
The visitor experience at an online event
is different to a live show, but it has its
advantages in terms of 24/7 accessibility
and longer show durations. A well-known
venue such as the NEC in Birmingham with
multiple halls could easily offer the same
floor space digitally. Visitor numbers will
also be higher, as transport, scheduling
and health concerns are no longer an
issue. Recreating an iconic show venue like
Olympia for example would have the same
attraction to exhibition organisers as the
real thing.
“It remains to see which venue owners and
operators will embrace the opportunities
that virtual exhibition venues offer. Those
that do will be providing their customers
with a flexible solution that includes a
physical show and a digital online virtual
equivalent. Recent events and a general
trend toward online solutions for everything
from shopping to healthcare and gaming
would suggest that the early adopters will
have an advantage.”
The V-Ex virtual exhibition platform can be
used to recreate any physical venue and
offer traditional exhibition organisers a
whole new world of opportunities.
For further information, please visit www.V-Ex.com
62 PECM Issue 45