NEWS & EVENTS
HIGH PERFORMANCE CHAIN
DONGHUA
CHAIN MANUFACTURER CELEBRATES
10 YEARS IN THE UK
The UK arm of one of the world’s largest
chain manufacturers is celebrating its 10th
anniversary this month.
Donghua Limited is the UK subsidiary of the
Hangzhou Donghua Chain Group which
produces in excess of 40 million metres of
finished chain per year and designs three
new chains per day! Donghua chain had
previously been supplied to the European
market for 20 years but was sold under
more well-known Western brand names.
The UK company was established in August
2009 by Bob Wellsbury, who previously
worked for Iwis Drive Systems and Flexon,
enabling the chain to be sold direct in the
UK under its own brand name.
Located in Wolverhampton, the company
moved to larger premises on the same
site in 2017 which tripled their warehouse
capacity to 25,000 square feet adding
space for further technical capabilities
to their workshop. Donghua has now
become one of the country’s leading
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PECM Issue 40
chain suppliers, offering a range of high
performance chain and sprockets sold
through a network of suppliers across the
UK and Ireland. made to measure Sprockets as well as the
hardness of chain components. The team
can also produce 3D models of bespoke
chain for customers.
One of the reasons for their success is that
they only sell direct to OEMs and Stockists.
Bob explains: “Our ethos is to never sell
direct to end-users, but to promote our
products via our UK network of suppliers.
Our suppliers value this which is why they
chose a chain manufacturer they can trust.” Bob said: “Our customers have greater
choice and reduced delivery times for
bespoke Attachment Chain as we can
assemble it right here in the UK. There are
only a few manufacturers who can boast
such innovative technical capabilities direct
in the UK and when customers visit they’re
always surprised by the facilities we have
on site.”
Donghua Limited have enviable technical
facilities in their UK workshop with a range
of engineering tools and equipment such
as a Chain Measuring Machine, Pre-Loading
Machine and Hot-Dipped Lubrication
facilities enabling the UK production of
bespoke Attachment Chain. They have also
developed a Laboratory which includes
a Component Measuring Machine to
accurately measure components and
grain structure and test for conformance,
concentricity, bore size and parallelism of
Donghua Limited continues to grow
from strength to strength and has firmly
established itself in the UK market as
a chain manufacturer and supplier of
affordable, high quality performance chain.
Here’s to the next ten years!
www.donghua.co.uk