EDITOR’S CHOICE
SURVIVING IN A DIGITAL AGE
NORTHERN INDUSTRIAL
WE NEED TO TALK… ABOUT SPARES
In this digital age, dialling a number and
putting a phone to your ear can seem
antiquated. Why talk, when the internet has
all the answers, right? But, David Lenehan
of global spare parts and repairs provider
Northern Industrial argues, sometimes
Google is not all-knowing – especially in a
complex breakdown situation.
When you’ve had a breakdown, chances are
you’re super stressed. The downtime money
clock is ticking. You think you’ve worked out
the spare part that you need, but you don’t
have one in stock. Worse still your kit has
been declared obsolete by the OEM. You
type the part number into Google and cross
your fingers. The dots spin on the screen.
You wait a few more painful milliseconds.
Google says “no”. And the world stops. This
isn’t how it’s supposed to be.
Alternatively, Google says “yes”. But also
reveals that everyone else on the planet who
owns the same machine as you has already
been onto Google about this self-same part.
32
PECM Issue 38