ELECTRICAL & ELECTRONICS
AMBITIOUS GROWTH PLAN
BRANDAUER
BRANDAUER MAKES ITS FIRST EVER ACQUISITION
WITH PURCHASE OF CB CABLE CLIPS
The company behind the self-adhesive
cable clip has been acquired by one
of Birmingham’s longest-established
manufacturers.
Brandauer, which is a specialist in metal
pressings and stampings, has purchased
CB Cable Clips in an undisclosed deal that
will safeguard three jobs, create two new
positions and see all customers, intellectual
property (IP), stock and assets transferred
over.
Under new ownership, it is expected that
the business has the potential to double
its £110,000 annual sales over the first
twelve months and will complement its
own product range that currently includes
turnkey precision tooling, motor laminations
and Elopin ® press-fit connectors.
It is the first acquisition Brandauer has ever
completed in its 157-year history and is part
of an ambitious growth plan that will see it
achieve £10m turnover by the end of 2020.
“We have been manufacturing the CB Cable
Clip range under a sub-contract agreement
for more than 40 years so are synonymous
with the innovation and the production
process,” commented Rowan Crozier, CEO of
Brandauer.
“When the possibility of selling was
sounded out, it seemed the logical decision
to incorporate the business into Brandauer.
We knew the quality and customer service
expected, we knew the delivery patterns
and, most significantly, it was another
product we could add to our growing
range.”
He went on to add: “We are already looking
to double the size of the team and believe
there is an opportunity to access new
markets and customers.”
Brandauer will manufacture and supply
the CB Cable Clip range of versatile self-
adhesive, aluminium cable clips that offer
a quick, strong and economical method
of fixing round, bunched or ribbon cables
easily and without causing damage to clean,
dry surfaces.
The adhesive is strong, durable and acts
instantly for quick and easy installation for
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customers spanning domestic building,
construction and industrial.
In fact, since the invention came to market
in 1972, over 566 million clips have been
produced and used across the world.
Rowan continued: “There’s definitely some
early growth opportunities for us to cross-
sell to existing Brandauer customers and,
longer-term, we will be branching out from
the B2B marketplace and actively growing
Business 2 Consumer (B2C) platforms.
“This could be through identifying new
channels and starting with growing the
cable clips demand on eBay and Amazon.”
Brandauer produces millions of high
tolerance metal pressings and stampings
every week for customers in the plumbing,
automotive, domestic products, electrical,
medical and renewables sectors.
Most of the products it makes are invisible
to the user, but fundamental in making
many everyday items work effectively. A
few examples are; electrical connectors
that are fitted in 90% of the world’s
kettles, edge connectors for the dimming
of rear view mirrors in 50% of modern
day cars and over 7 million nose bridge
clips per month that are used in medical/
personal protection face masks in over four
continents.
For further information, please
visit www.brandauer.co.uk or
follow @cbrandauer on twitter.