Explosive
environments
Flotronic Pumps
offer options
on most pumps
which make them
suitable for in-line
maintenance
in a potentially
explosive
environment
and therefore
compliant with the
latest European ATEX
Directive. Component
selection can cover all Gas
Groups (IIA, IIB and IIC).
Flotronic Pumps Limited
might be firmly based in
the UK …
...but the company is
seeing significant
success in
developing new markets overseas.
Exports as a percentage of total sales
rose from just 15% in 2003 to 40% in
2016. 50% of exports go to Europe - but
pumps are being sold in increasing
numbers across the world including
the US and Canada (25%) and the
Far East (8%) - with the remaining
17% distributed to the Middle East,
India, South America, South Africa
and Australasia. The company is
seeing particularly high overseas
growth in pump sales into its target
Pharmaceutical, Food & Beverage,
Chemical manufacture and Cosmetics
markets, with three of the most recently
developed products, the ‘Minichem’ -
machined from a solid block of PTFE,
the 3-A accredited ‘H’ series sanitary
applications pump and the EHEDG
accredited ‘E’ Series pump generating
particular interest.
The company has invested heavily
in establishing and supporting local
dealer networks to make their exports
drive happen. The recruitment process
includes an assessment of whether the
dealer can deliver on key Flotronic brand
values like commitment to quality and
the highest standards of customer care.
Support includes literature and other
marketing collateral, local PR, high
visibility at trade exhibitions and funding
help in establishing a credible online
presence.
Flotronic Pumps Ltd is determined to
build on its burgeoning international
sales success, with exports as percentage
of total sales expected to rise to 50% by
20175. The company is concerned that
building domestic market share in what
is a highly competitive industry doesn’t
become the be all and end all of its
future success. And there’s also the kudos
attached to being ‘made in Britain’ but
being successful internationally.
For further information:
Jane Waite
+44 (0)1444 881871
www.flotronicpumps.co.uk
Issue 26 PECM
95