Convenient
Shopping
Experience
Shopping for Automation
technology Online
Shopping in the field of automation technology on the Internet is also on the rise. Among the
growing number of providers, Automation24 takes a special position. The purely online-shop
combines the user-friendliness of established B2C-platforms along with a comprehensive
range of technical support services and very attractive discount prices.
By Stefan von der Bey, Managing Director of Automation24
he number of mobile
devices is growing steadily.
And those who have
come to appreciate the
benefits of the Internet
as a consumer, do not want to
miss out on them as a commercial
purchaser. Thus, online-shopping is
establishing itself increasingly in the
automation sector as an alternative
procurement avenue for buyers. There
are currently very few appropriate
providers. Automation24 has taken on
a pioneering role in this regard. The
first purely online shop for automation
technology geared specifically to
the user practices of the consumer
sector. In addition, the website offers
a comprehensive technical advisory
service. Products are dispensed safely
and effectively without a field sales
team, because the portfolio is focused
on brand name products which require
little explanation. The cost advantage
that this sleek business model brings
with it is therefore passed directly to
the customer.
t
Quickly Searched, Quickly Found
Automation24 sought advice from
renowned experts specifically from
the B2C sector in building their
website. The result is a modern
shop-design, which makes simple,
intuitive navigation possible. Through
the clear product categorization the
desired product group is found quickly.
To make things even easier you can
explore via the highly visible search
function at the top of the page. In
both cases, the user arrives at a filter
option, with which they can investigate
the product group according to
areas of application, manufacturers,
prices and technical specifications.
A special service available is the
Product Comparison: Related Searches
can be provided with a check mark
with respect to, for example, their
commonalities and differences. In this
way it is made clear which product is
most likely the required one.
Extensive Information Available
When the desired product is located via
the filter function, the customer is then
provided with extensive information. In
addition to manuals and data sheets,
the approvals/conformities and CAD
data can be downloaded directly
Automation24
A detailed search
function with feature
filters facilitates the
product search
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PECM Issue 17
from each product page. Additionally,
references are made to the suitable
accessories for the respective product.
Even the product
pictures are advanced
quality.
Even the product pictures are advanced
quality. There are high-quality zoom
images f rom different angles which
truly convey a realistic impression
for each product. For example, even
the connections can be seen clearly.
With many items a 360°-3D display
is added. Thus, on every monitor the
selected product is displayed close
enough to touch, and can be freely
rotated with a mouse click or viewed
from any angle. In this way, the best
possible product experience is ensured
without the interested party requiring
the product to actually be in their
hand. They only need a pair of 3D
glasses that can be requested free of
charge on the website.
Chat and Hotline for Questions
If questions remain despite the
diverse range of information available,
these can be clarified with our
knowledgeable service staff. For this
we find the chat bar near the bottom
right of the page. By clicking on it,
a window opens in which the user
can enter a question. They are then
in direct written communication with
a competent partner. More complex
questions may be resolved with the
help of the free telephone hotline,
which is open Monday to Friday 8.00 to
16.00 o’clock. If by attempting to use
these options at a time that no staff
should be immediately available, the
user can leave their information in the
chat window, or by using the contact
form on the website. The call-back is
initiated as soon as possible.