ARTIST SPOTLIGHT
At the helm is Founder + CEO Chambless Kalka, who was inspired to start the business by her daughter and the frustration of trying to find tasteful clothing that teenagers would actually want to wear. Chambless is joined by Creative Director Mallory Atkins, who helps bring the pieces to life, focusing on color, trends and uniqueness, and partnering with artists to produce oneof-a-kind prints and style.
What changes have you seen in the tweento-teen market during the past four years since you launched?
MALLORY: Over the past few years, we have observed significant changes in the tween-to-teen market, particularly in their desire for casual yet stylish clothing, moving beyond the typical sweatshirt and joggers. It’ s inspiring to see our customers develop their style through our clothing, and it’ s wonderful to witness these young women feeling and looking their best.
Our Peachy readers will be among the first to access your new spring collection, Ciao Bella! What are you most excited about in this new line?
CHAMBLESS: I am excited to bring to life new styles that have gotten so much positive feedback during development. We truly listen to our customers, and it’ s so much fun to see them realize this!
Ciao Bella! is a playful mix of color, print and texture inspired by traditional Italian motifs. The pieces highlight finely hand-painted details in bright Mediterranean tones, and the designs reflect the vibrant scenery of European beaches.
The first release features a ballet-color aesthetic with pastel shades and sandy
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