PDF-All Terrain Vehicle (ATV) Market: Global Market Insights, Inc. All Terrain Vehicle (ATV) Market size was valued | Page 3
for agriculture, search & recovery operations and travel will favor industry growth.
Major industry participants are Polaris, Arctic Cat, Can-Am, Honda and Yamaha. The
key strategies implemented by the manufacturers include new product development
or introduction of advanced models in order to maintain their revenue.
The competitive scenario is characterized by mergers & acquisitions to consolidate
global share. For example, Polaris acquisition of Chinese Manufacturer Hammerhead
in June 2016 to strengthen its position in India and China.
The ATV market is anticipated to witness high R&D investments accompanied by swift
technology innovation. Rising focus on developing eco-friendly versions owing to
excessive sound and environmental pollution caused by traditional vehicles is likely to
propel industry growth.
Development of eco-friendly products, such as electrically operated vehicles, may offer
potential growth avenues for incumbent players as well as new entrants.
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clients with penetrative insights and actionable market data specially designed and presented
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