PDA STRATEGIC PLAN
Although the leadership of both PDA and PDAIS expect
the impact to be of relatively short duration (5-7 years),
we need to tighten our belts. Decisions must be made
with laser acuity to stay within our budgetary reality
while endeavoring to produce meaningful programming
that gives member value.
In spite of the challenges PDA continues to address, I
believe your dedicated leadership is committed to moving
the new PDA nation forward. My hope is that the majority
of “governance growing pains” have been addressed so
that we can look beyond the nuts and bolts of “how” we
govern ourselves to the substance of “what” is important
to you. The new PDA is here to stay; let’s plan positively,
deliberatively and strategically for our future.
I encourage each of you to forward, through the Council
of Presidents, any specific trends that affect your practice
or your profession. I invite you to join us at 1:45 p.m. on
May 21 for the town hall portion of the PDA Business
Meeting. Help your leaders create value as they develop
the objectives and strategies that will deliver the tools you
need to be successful in your profession.
In 2018, PDA will be marking its 150th Anniversary. Help
celebrate Pennsylvania’s many contributions to organized
dentistry by becoming engaged, participatory and
forward thinking so that we can be a proud part of PDA’s
legacy during the NEXT 150 years.
In the words of former United States Secretary of State
George C. Marshall, from Uniontown, Pa., “When a
thing is done, it’s done. Don’t look back. Look forward to
your next objective.”
GOALS/OBJECTIVES/STRATEGIES
FINANCE GOAL: ASSURE ORGANIZATIONAL
SUSTAINABILITY
OBJECTIVE 1.0 Non-dues revenue will be at least 30% of
total revenue
1.1 Maximize price points.
1.2 Increase member participation in endorsed
vendor programs.
1.3 Increase advertising revenue from endorsed vendors.
1.4 Increase income from PDAIS.
OBJECTIVE 2.0: Reserves will not equal less than 50% of
total annual operating expense
2.1 Budget for net profit annually.
2.2 Annually increase dues by a modest percentage.
MEMBERSHIP GOAL: INCREASE MEMBER LOYALTY
AND INVESTMENT
OBJECTIVE 3.0: Increase market share among those
eligible for active dues by 2% and maintain retention at 97%
3.1 Stabilize PDA’s member market share.
3.2 Identify member needs and create programs to
meet needs.
3.3 Continue to conduct multiple contact programs to regain
non-renews.
3.4 Implement an incentive program for renewals.
OBJECTIVE 4.0: Increase percentage of members
transitioning from dental school to full membership by 2%
4.1 Continue to implement outreach programs for
dental students.
4.2 Customize products and services for different member
market segments.
ORGANIZATIONAL GOAL: PDA’S CAPACITY WILL BE
SUFFICIENT TO MEET THE NEEDS OF OUR MEMBERS
OBJECTIVE 5.0: Create and maintain an administrative
structure that efficiently and effectively provides for the
coordinated execution of PDA’s Strategic Plan along with
those of its subsidiary corporations.
5.1 Develop and implement an administrative audit to
identify strengths and weaknesses of current structure
(including subsidiaries) in executing the strategic plan.
5.2 Develop and implement remedies to issues that are
identified in the audit.
VISIT padental.org/minutes to view full minutes of all Board
of Trustees meetings.
OBJECTIVE 6.0 Increase our knowledge of members’ wants
and needs.
6.1 Conduct needs assessment of members.
6.2 Maintain a comprehensive member
information database.
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