PC Urban Magazine Volume 1, Issue 7 Lottie Dottie | Page 9

"I want to take fashion to another level, but in the way of style. I want to take people style to another level. I want to take the way people feel about themselves and what they wear to another level. I believe fashion inspires music, like music inspires fashion.

Music and Fashion

Music is my first love, when I was in college, I was presented with an opportunity to help organize the first ever Gainesville Music Summit. It was a success. From that I learned so much about what artist were lacking, which is guidance in the music industry, which made me want to be that person to help and guide them. Being a music consultant consist of many things, but some of the duties is guidance and advice on the brand of the artist, building the brand, making sure all business paperwork is in order, etc. I have worked with many artist on a local and celebrity level. I can’t name many because we had a confidentiality clause in our agreement. Some of the local artist, Beezo Da Block, Gerb, Acapella, ATF. the best advice I can offer artist for anyone, I would say stay true to who you are. Don’t conform and try to be like others because you won’t have the uniqueness the industry is looking for. I offer many services. For A.W. Management and Consulting business and music consulting, brand development, business start-up, artist development, PR, Project Management, just to name a few. For Style to Go fashion/wardrobe styling, fashion consulting, look books/style guides, personal shopping, closet/wardrobe organization. It’s important for me to wear many hats, because God has placed many gifts inside of me and has activated each of those gifts. I wasn’t made to be mediocre. I treat my life according to the mindset of greatness because it’s in me. I feel that I have the power and ability to change the perception of people, to get people to view their style in a different manner, their brand, their music in a different manner. I feel I am a change agent.

Gainesville, FL

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