PBCBA BAR BULLETINS PBCBA Bulletin - March 2020 | Page 6

Lunch and Learn:
WEDNESDAY, APRIL 15
11:45 to 1:00
Bar Office
1507 Belvedere Road
West Palm Beach
Effective Strategic Marketing
for Solo/Small Firm Members
One Hour Lunch and Learn to Help You Grow Your Practice
This session covers effective traditional marketing coupled with digital marketing (i.e. social media), for small
firms and solo practitioners.
Learn how to grow your practice through various forms of non-digital marketing and advertising and see how
they can be used effectively in conjunction with digital marketing to generate qualified leads and gain more
clients. Analog marketing in a digital world can be a powerful business development tool when deployed in
the right way. Specific topics include:
· Mailers · Event sponsorships
· Signage · Effective referral marketing
· Print campaigns · Content marketing
· Lead funnels · Sphere of influence and local business groups
· NFC technology · Social media coordination
· QR Codes
Program presented by Brandon Carson, Kingfisher Consulting and Alan Murphy, Law Office Success
E ARLY R EGISTRATION I NFORMATION :
PBCBA Members: $20.00, includes lunch, plus CLE Credit
Attorneys who are not PBCBA Members: $30.00
RSVP online @ www.palmbeachbar.org
PBCBA BAR BULLETIN
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