Comfy Quilts: Silentnight Impress Brief
mfy With close inspection of the Silentnight brand guidelines, I produced this redesign of the Impress
Quilts Silentnight Impress Brief
memory foam contour pillow packaging for a target market of 30 - 60 year olds.
Calming grey-lilac
and a uniform colour scheme for the
infographics gives a
mature appearance,
whilst the dark blue
band creates a strong
relationship to the
Silentnight brand,
whilst the ‘metal’ strip
creates an affiliation to
the brand’s website.
t
ch me
ou
m
feel e
Visco elastic memory foam is a dense foam that
moulds to the shape and contours of your body
providing the ultimate in comfort and support.
Originally developed by NASA for astronauts
undergoing the high pressure of ‘G’ force testing,
memory foam has become the ideal material for
bedding in both reacting to and supporting your
body frame.
memory foam contour pillow
Features & Benefits
· Ultimate support
Ideal for everybody, it simply moulds to your
unique shape
· Pain relief
Reduces pressure points on your spine and it
assists reducing aches and pains.
· Returns back to original shape
Memory foam does not sag like conventional
fillings and it continually returns back to its
original shape.
· Comfort and luxury
Memory foam creates a sleeping experience
like no other where you are cradled in comfort
· Gently cradles your head and body
and luxury.
· Allows the spine to rest in its natural position
The temperature sensitive memory foam reacts to
body temperature using heat to soften and mould
to the contours of your body.
· Non-allergenic
Memory foam is great for allergy sufferers as
it is non-allergenic.
· Removable Cover
memory foam contour pillow
Features a removable cover that is machine
washable for easy care and hygiene.
CONTOURED
MEMORY
FOAM
PRESSURE
RELIEF
WASHABLE
REMOVABLE
COVER
NONALLERGENIC
CONTOURED
MEMORY
FOAM
PRESSURE
RELIEF
WASHABLE
REMOVABLE
COVER
NONALLERGENIC
· ergonomic contoured shape and temperature sensistive memory foam
· can help to reduce stress, relieve pressure, back pain and aching joints
· moulds perfectly to the contours of your body for ultimate support
It evenly distributes the weight of your head and
shoulders which in turn greatly reduces pressure
on vital points of the spine which results in a
relaxed and undisturbed sleep.
All fillings of this product meet the
furniture and furnishings (fire)(safety)
regulations 1988.
Cover: 75% Cotton, 25% Polyester,
removable zipped cover.
Filling: Contoured Viscose Elastic Memory
Foam
Box Code: CA0267
Manufactured or imported by Comfy Quilts
Ltd under license from Silentnight Beds.
All trademarks owned by Silentnight Beds.
Website: www.comfyquilts.co.uk
memory foam contour pillow
CONTOURED
MEMORY
FOAM
PRESSURE
RELIEF
WASHABLE
REMOVABLE
COVER
NONALLERGENIC
· ergonomic contoured shape and temperature sensistive memory foam
· can help to reduce stress, relieve pressure, back pain and aching joints
· moulds perfectly to the contours of your body for ultimate support
T inspection design included brand guidelines,
h closehe previousof the Silentnightan imprinted hand Iillustration, previous design included an imprinted title itself,
The I opted to reference the imprint in the hand illustration,
whilst the ‘contour’ is referenced with foam contour
duced this redesign of the Impress memorya subtle curve across the packaging. the imprint in the title itself.
I opted to reference
w packaging for a target market of 30-60 year olds.
The design was to introduce the revised Silentnight logo,Thesuch the new logo takes up logo, as area of the
as design introduces the new a large such the new logo
ming design.
grey-lilac and a uniform colour scheme for the
takes up a large area of the design.
graphics gives a mature appearance, whilst the dark
band creates a strong relationship with the Silentnight