TripAdvisor Heroes
TripAdvisor drives the most traffic to the Bloomsbury Guest House York and the consistently
fantastic reviews drive bookings. It’s clear to increase bookings, potential guests must be encouraged to visit
TripAdvisor.
Using actual reviews and overlaying
them over photography of the
hotel creates assets that can be shared
across social networks,
including the Bloomsbury’s Pinterst
account.
Tripadvisor handles, status/location and
date of stay is lifted from the site and
used to reference the quote, highlighting
the authenticity of the reviews.
The images can be easily tagged with
monikers such as “interior design”,
“luxury hotel”, “travel” and “quotes” to
increase the reach of the images.
The image can then be linked
directly to the actual review page,
increasing traffic towards the favourable
reviews that encourage bookings.
A square format can be easily shared
across Instagram.