Paul B. Johnson Portfolio | Page 12

Office Shoes: HTML email My response to a brief set by Office Shoes to create a HTML email design highlighting the Spring/Summer monochrome trend. “Design and build a new email template to outline our new trend ‘monochrome’ Using a mixture of product shots and lifestyle images” Since the hero image is a simple halftone, I was able to save the ma jority of the design as gifs to speed up loading times. By overlapping the image links of the shoes over the hero image, the product links shouldn’t be ignored by readers too. Keeping to the monochrome theme the hero image is given a stark black and white halftone.