Passion-to-Profit E Book From-Passion-to-Profit | Page 62

PASSION TO PROFIT
BY ANI K SI NGAL
PAGE 62
There are two kinds of funnels.
1. At Cart Funnel
The Big Mac dialog above is a great example of the At Cart Funnel. It’s when you
strategically make additional offers to your customer right as they are in the process
of buying the initial product.
2. Back End Funnel
One of the easiest ways to radically impact the profitability of your business is
to have a very specific follow-up plan that lasts for weeks after you get your first
customer.
Do you have to be a skilled sales person to build sales funnels?
Absolutely not.
As a matter of fact, the technology to do this is 100% automated. Inside Publish Academy,
we will show you multiple technologies that can build this funnel for you in a flash. The reality
is that there is a very specific science to a funnel. I will walk you through it step by step, and
o ur Business Planner tool will also hold your hand right through the entire process.