Passion-to-Profit E Book From-Passion-to-Profit | Page 52
PASSION TO PROFIT
BY ANI K SI NGAL
PAGE 52
STEP #2: INFORMATION PRODUCT
Bring Your Information to Life
Before we start talking about this topic, I want to address the #1 conflict I hear from my
students (who go on to become ragingly successful if they listen to me).
Here are the most common objections I hear:
• Objection 1: I’m not a writer; I don’t know how to create a product…
• Objection 2: I don’t know anything worth teaching anyone…
• Objection 3: How do I put together a course? I don’t know anything about teaching!
Here’s my answer: Are you ready to open your mind?
Creating a great information product that is packed with tremendous value that the market
loves is not hard. I’m going to show you the exact system right now.
And if I’ve said it once, I’ll say it again:
• I’m not a writer. As a matter of fact, it was my worst subject in school. One of my
teachers literally said: “Anik, you’ll never be a writer.” (I made sure she was the first
person who received my first course 11 years ago!)
• I’m an expert, but I never thought I was special. The truth is this. If you have
spent months or years immersing yourself in any field or topic, you absolutely have
information in you that others will find tremendously valuable.
• I never knew the HOW, and I was 100% lost. I’m the last person in the world
who would know how to put together an online course. The beauty of our Publish
Academy system is that we have a simple way of doing it; a template that really
works.
I’ve distilled this system down to a science but you don’t have to take my word for it. I’ve
watched thousands of my students do this. Many of my friends use this same system and
build amazing businesses.