Passion-to-Profit E Book From-Passion-to-Profit | Page 48

PASSION TO PROFIT BY ANI K SI NGAL PAGE 48 Think about this for a moment… • Where do you enjoy spending your time? • What are you especially good at? • What is the one topic that your friends always seek advice from you on? That’s where you start. Why? Because my own internal research and studies have overwhelmingly proven that if you choose a niche that really lights a fire in you, you’re 10 times more likely to succeed. Think about it. If you don’t really like to cook, you are not going to enjoy a digital publishing business built around cooking and recipes. It’s going to seem like a lot of work and you’ll be building the business for all the wrong reasons. Imagine that your passion is really golfing. You would have a blast building your entire business around that topic. It would almost feel like you are getting paid to play golf! That’s our goal – to give you “that” feeling. But is passion enough on its own? No! Definitely not. Imagine that your passion is really golfing. You would have a blast building your entire business around that topic.