Passion-to-Profit E Book From-Passion-to-Profit | Page 38

PASSION TO PROFIT
BY ANI K SI NGAL
PAGE 38
Chapter 2: THE RIGHT TIME
WHY THIS IS THE RIGHT TIME TO START YOUR
DIGITAL PUBLISHING BUSINESS
You don’t have to simply take my word for it. Just looking at the data will prove to you that
there has never been a better time than now to start your digital publishing business.
First I’ll show you why it’s the right time to start an online business
versus an offline business.
Then we’ll discuss the digital publishing business model specifically.
• By 2016, more than 50% of all U.S. retail business will be directly influenced by the
Internet. The day of only buying things at the store are fast disappearing. Source:
Forrester Research
• $592.43 billion. That’s the amount that companies will invest in online advertising
in 2015 alone. If you ever want to see trends in the world of business, just watch
where companies are spending their money for advertising. Source: eMarketer
• 82% of key shoppers spend their time researching and shopping online.
• Every month there are more than 10.3 billion Google searches, with 78% of U.S.
Internet users researching products and services online. The market is clearly now
sticking to the Internet to research and find their products. Source B2B Marketing
• $304 billion in online sales were generated in 2014 in the U.S. alone. Online
businesses are growing year after year at over 15% a year.