PASSION TO PROFIT
BY ANIK SINGAL
PAGE 33
I began to veer away from my business model. I began trying to re-invent a wheel that needed no changes. I started fixing things that didn’ t need fixing.
300 % annual growth wasn’ t good enough for me anymore. I wanted to see the company hit $ 1 billion. I wanted to break records.
In my quest for faster growth, I began to abandon my proven digital publishing system. I hired unnecessary employees. I built unnecessary offices around the world.
I tried to mimic“ big” businessmen.
After all, that’ s what they do in Silicon Valley, right? They get millions of dollars( which I had) and they invest it all in fancy offices and more employees.
Right?
But this new way of running my business came at a major cost. My attention went away from the proven model and became distracted by flash and ego.
When I look back now, it isn’ t at all surprising that I started to lose money.
But this new way of running my business came at a major cost.
You read that right: The first year that my business actually lost money was the year that I generated over $ 10 million in sales. How crazy is that? It still shocks me. How do you generate $ 10 million in sales and then actually lose money that same year?
Well, whatever it was, it taught me the greatest lesson I have ever learned.
THE # 1 LESSON I EVER LEARNED
If you want to build a stress-free, life-changing business, you’ ve got to stick to a system.
When the system begins to work, stick to it even more. Never, ever try to build a business without a proven, step by step plan.