Parvati Magazine December 2013 - Remembrance | Page 30

Business

REMEMBER TO PLAN

Business

M

oving through life
with ease and joy
requires self knowledge,
that is, a relaxed understanding of who you are,
both your strengths and
your weaknesses. It also
requires a willingness to
cultivate healthy situations in which to grow.
Faced with life’s ups and
down, we are called
again and again to remember who we are and
return to a soul directed
life for true fulfillment.
A business is a living thing,
just like a person. It has a
personality, a life expectancy, a purpose and a
soul. In order for a business
to grow and be healthy,
its owner needs to understand the ethos of this living entity and respect it
accordingly.
When developing a business, it can be tough to
discern between good
ideas and distractions.
Faced with tempting offers for quick profit, the
promise of shimmering
new connections, fabulous projects seeming
full of potential, business

owners need to remember their objectives, goals,
priorities and vision in order to stay on track. That
is where a business plan
helps owners discern between the necessary and
the frivolous.

Being without
a business plan
is like being a
small boat on
the ocean without a rudder.

Ironically and sadly, many
business owners don’t
take the time to write
a proper business plan.
Filled with hope, determination and good intentions, these businesses
are like a small boat on
the open ocean without
a rudder, subject to the
ebb and flow of the tides,
elements and changing
winds. Being so vulner-

able to external forces is
an essential tactical mistake. It is also one of the
major reasons that eighty
percent of businesses fail
in the first two years.
To write a solid business
plan requires you to
know what your business
is about. It involves researching market trends,
understanding yo W"6??WF?F?'2?6?V&?6VV??p???W"&'&?W'2F?V?G'??0?vV??2???v??r??W"&?6??r?B?f??r6?V ?7G&FVw?F?B??6?VFW2???WF??R?b??W"?&?WF??p??&?V7F?fW2??&Vf?&R??RWB??F??6P???W"?W?B'W6??W72?FV??v?WF?W"??R&R7F'GW6?????"??RF?@??2&VV?????r7G&?FW0?f?"?V'2?F?RW6P??B&V?V?&W"v?B??W ?'W6??W72?2&?WB??B??&P?&?W"'W6??W72???w&?FW"???Rv???&Rv?@???RF?Bf?"?V'2F?6??R?6??6R??B?&?6??vW&?B?f?V?FW"?B4T??b&?6??f?6????@?V?G&W&V?WW&??6?6???2V??vW&VBF??W6?G2?b'W6??W76W2?&?6????2??$???&?WF??r?BV?G&W&V?WW&??7GVF?W2?B$$???66?V?F??r??R?27V?B?V&?GvV?G??V'26?6???r?6??7V?F??r????v??r?B7W?'F??rF??W6?G2?b'W6??W76W2g&???Wr7F'BW2F??7F?fRv??&??VFW'2??f?"??&R??f?&?F?????&?6????V6Rf?6?Bwwr?&?6??f?6????6???