Parks and Recreation System Master Plan Update (2016) parks_and_recreation_system_master_plan_update_oct | Page 23

Goal 4.1 – Increase Revenue Pursue a revenue growth strategy that increases revenue by 5% annually and identifies opportunities to increase resources through appropriately priced services, marketable community events, and grants. I NTENDED R ESULT : The department is able to utilize enhanced revenue streams from services, events and partnerships to expand programming and enhanced operations per community needs assessment. Goal 4.2 – Improve Cost Recovery Create and implement a comprehensive cost recovery model that monitors and sets appropriate fee schedules for programming, rentals, externally-marketed services, and ensures an acceptable rate of return. I NTENDED R ESULT : The department will have increased revenue, allowing for service expansion and asset improvements. Goal 4.3 – Improve Fiscal Management Assess the financial and operational feasibility of business ventures, products, goods and services to ensure effective and efficient execution of budgets within each division. I NTENDED R ESULT : The department will have improved understanding, transparency and decision-making as it relates to internal operations and collaborations with other Metro agencies. Parks and Recreation System Master Plan | II. LOUISVILLE METRO PARKS AND RECREATION DEPARTMENT VISION, MISSION, TEAM VALUES AND OBJECTIVES 21