A Recruitment Toolkit to
Facilitate Engagement Digital and Online
Recruitment Resources
With a more thorough understanding of your target
population, compelling messages and methods
for engagement, it is time to put it all together into
one cohesive package. To facilitate this process,
The Michael J. Fox Foundation has created a
Recruitment and Retention Toolkit containing
educational materials, customizable templates
and how-to guides. Of these tools and resources,
some materials are patient-facing (i.e., research
teams will distribute them to individuals with
Parkinson’s and/or their care partners) and others
are trial team-facing (i.e., internal to and only used
by trial teams). The majority of toolkit materials
are customizable templates into which you can
enter compelling messages and study-specific
information. The templates are designed with
placeholders for study-specific branding. Once you
have selected the templates that best fit the needs
of your recruitment strategy, create a toolkit that
can be used at your site or distributed if you are
part of a multicenter study. (Additional information
on the Recruitment and Retention Toolkit can be
found at michaeljfox.org/ResourcePack.) Digital marketing — the use of online channels to
advertise a product or service — is another tool that
clinical trial teams can and should use to broaden
the pool of potential participants, track recruitment
efforts and reduce site burden. Using online
resources to engage and recruit trial participants
can help increase efficiency and lower costs. There
are two main approaches to digital marketing: paid
marketing and organic marketing. Paid marketing
is the exchange of money to advertise your trial or
service (e.g., a banner ad that pops up on someone’s
Google homepage), whereas organic marketing is
free advertising of your product or service (e.g., a
LinkedIn post by an employee of your organization).
If you have never engaged in a digital marketing
strategy, it might seem a little intimidating, but
we have compiled a guidebook in the Recruitment
and Retention Toolkit that provides an overview of
digital marketing and helpful resources to get you
started. (For additional support in the development
of a marketing strategy for your trial or study, email
[email protected].)
The Michael J. Fox Foundation’s Recruitment and Retention Toolkit
Educate on
Research
Participation
Generate
Study
Awareness
Guide
Through
Consent
Facilitate
Participation
Communicate
Progress &
Appreciate
Participants
Share Study
Results
Learn more at
michaeljfox.org/ResourcePack
Chapter 3 — Building a Recruitment Strategy and Toolkit
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