Chapter 3
Building a Recruitment
Strategy and Toolkit
Objectives
+Provide
+
an overview of a recruitment committee and how it can be used
to better understand your target population
+ + Demonstrate how to craft messaging that is tailored to your target
population and that will spur potential participants to action
+ + Describe the importance of a multi-modal approach and how it can help
you to engage with your target population
+Illustrate
+
how other research teams have enhanced their recruitment
efforts through case studies
+Present
+
a toolkit of materials that can be used in the development of a
recruitment strategy
+ + Share an example of a Parkinson’s disease trial that evaluated potential
study sites for opportunities and challenges and incorporated this
information into the site selection process
The participant journey serves as a roadmap both for
designing a clinical trial and for developing an effective
recruitment strategy. In this chapter, we present a framework
that builds upon insights from the participant journey and
enables clinical trial teams to: 1) better understand their
target population; 2) craft messaging that compels potential
participants to action; and 3) engage participants through
multi-modal methods of communication.
Chapter 3 — Building a Recruitment Strategy and Toolkit
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