Parking Enforcer
Developing Your Business
How do you secure and retain Private Property Impound and Towing Business?
First we need to understand the market: what are its needs and how we can meet them?
It’s important to realize that Private Properties and Towing Companies have contradicting
objectives.
The towing company’s objective is to tow vehicles, while the Private Property’s goal is to never have
a vehicle towed. Two completely different objectives.
To help get your foot in the door when approaching a Private Property or Multi-Family community,
Emphasize Parking Enforcement and Deemphasize the towing aspect.
Private Properties aren’t looking for towing, they are looking for Parking Enforcement. So present
yourselves as a company that specializes in a service the property is looking for.
As a Towing Company, add Parking Enforcement to your Brand; this will enable you to present
your company to private properties in a completely different light. Sending a message that’s better
received, adding credibility and customer confidence.
Adding Parking Enforcement to your brand will seperate the you from your competition, helping
you to stand out from the crowd. All things being equal, the company with Parking Enforcement in
their brand will be able to capture the business from a company that strictly bills themselves as a
towing service.
Look beyond vehicle removal. What other services can you offer to the property to help meet their
needs?
What exactly are the needs of Multi-Family communities and how can a towing company help meet
them?
It’s important to know that in every state in the union it’s the Private Property that has the authority
to create, implement, and enforce parking policies.
Towing Companies provide services solely by the request of a private property. Although Towing
Companies take the heat and are the focal point for blame, they are only providing a service
requested by a customer, which in their case is the Private Property.
So in the case of a Multi-Family community, they are the one that has to determine what constitutes
a violation, how long the violator has to correct it, and the enforcement action to be taken.
Simply stated, it’s the property that sets the rules.
USER’S GUIDE
4