"I wanted to build a brand with a heart, one that would make a significant difference. We didn't want to be a company that just gave stuff away. We were always looking at how we could evolve our mission. We started putting projects together and speaking to populations that have a need. We provided a voice to those that needed it. I've always said if you have a platform and you're not using it to better the world, then I find that sort of irresponsible. Although it was a little risky, we felt that it was the right thing to do, because it needed to be addressed." ----Scot Tatelman