Whether it is the flash of a camera, public appearance, or a misguided tweet, it is best practice for any celebrity, or rising star to have a public relations expert in their corner. Someone to guide them along their career path and ensure that they don't do anything that could possibly tarnish their image or jeopardize their career.
Steven Thornton owner of SRT Media in Scottsdale, Arizona informs us of some of the intricacies of public relations, as well as the importance of maintaining relationships with the client, media, and their target audience. He has worked with organizations and individuals in the public eye and shares insightful information about his experiences in the public relations arena. In an interview with P.A.R.C. Mag he discusses the importance of people gaining exposure, the power of marketing, media, branding, and communications.
Steven has worked with celebrity clientele and has provided many services from the desk of SRT Media, like writing website and social media content, managing company/individual reputation to include (crisis management), formulating press releases, coordinating interviews and media engagement events to name a few. He has even had his work displayed in the heart of The Big Apple on the jumbotron in Times Square. Steven's main focus as a public relations expert is to inform the public, investors, stakeholders, employers, and media to take notice of the client and build a lasting relationship to further that client's success and career.
Photo Credit: Alesha Bush
Video Credit: CISETV