Build your Personal Brand
Your professional brand establishes your credentials , but your personal brand is what delivers results . Are you a trusted advisor and do your clients ask you for referrals outside of your niche practice ? Are you known for being responsive ? Do people say you ’ re an attorney who provides the best service ? Your personal brand can be more important than your professional brand . Your clients may not be aware that you just wrote a brilliant motion for summary judgement , but they will know that you always return their phone call in a timely manner .
Final Thoughts
Building an effective brand is an on-going effort but well worth it . Schedule time on your busy calendars and work with your marketing team to plan and keep it updated . Being a good lawyer and having a well-known brand is a formula for success .
Lori Rabinowitz is the Chief Marketing and Business Development Officer at Trenam Law . She has over 20 years of law firm marketing experience . She also has experience working in other industries including financial services , publishing , and fashion . She can be reached at lrabinowitz @ trenam . com .
NEED RESULTS YOU CAN TRUST TO HOLD UP IN COURT ?
LOOK NO FURTHER ! WE OFFER TESTING FOR GENERAL HEALTH , DRUG & ALCOHOL , DNA , & MORE .
WALK-INS ARE WELCOME . NO APPOINTMENT REQUIRED .
DON ' T FORGET , YOU CAN ALSO VISIT US FOR YOUR PERSONAL HEALTH TESTING NEEDS .
LET US KNOW YOU ' RE A ST . PETE BAR ASSOCIATION MEMBER AND RECEIVE 10 % OFF .
WANT MORE INFORMATION ?
M-F : 7:30AM-5PM SAT : 9AM-1PM ( 727 ) 513-2305 6812 22nd Ave N , St . Petersburg , FL 33710
Serving Florida ’ s legal needs since 1884
TAMPA • CLEARWATER • WWW . MFMLEGAL . COM
CORPORATE FINANCE HEALTH CARE FAMILY MARITAL LITIGATION LABOR & EMPLOYMENT TAX & ESTATE PLANNING REAL ESTATE & LAND USE IMMIGRATION EDUCATION PROFESSIONAL LIABILITY
ST . PETERSBURG BAR ASSOCIATION PARACLETE
9