everyone felt comfortable sharing . Most importantly , I could present the images before officially announcing the change to the world and figure out which option reflected my brand the best .
Of course , I would be remiss if I did not talk about the importance of social media and promoting yourself and your business online . Remember , networking is building your brand . The internet is no different . Whether you are face to face or behind a screen , your brand is reflected in everything you do . So , you must be purposeful and consistent in your online presence .
Before posting anything to any social media , ask yourself if it is “ on brand .” Does that comment you are about to make or the article you are about to share align with your values ? Is that something you want people to think of when they think of you or your law firm ?
Just like networking isn ’ t just about exchanging business cards and collecting contacts , your social media efforts shouldn ’ t be solely focused on gaining followers . Think quality over quantity .
I like to post articles that are relevant to my practice area and provide insight for the average reader . This is also a great way to demonstrate that you are up to date on current trends and changes in the law . You want your business to be front of mind for potential clients or referral sources , while still being engaging and entertaining .
So , for anyone considering starting their own firm , the main takeaways that I hope you get from this article are that relationships are everything and , similar to your reputation , your brand is the most valuable thing you own . You have control over it and can use it to benefit you and your business .
And , of course , if you are reading this and have questions or would like to bounce ideas around , come find me at the next Mid-Week Mixer ! I would love to get to know you and I am always happy to lend a helping hand !
Catherine Henry started her law firm , Henry Defense , PLLC , in April 2021 , after working as an Assistant Public Defender in Pinellas County for four and a half years . While she handles all types of state criminal charges , she specializes in domestic violence and other serious crimes . www . HenryDefense . com
We operate on the simple principle that achieving success for our clients is paramount . That means phone calls get returned , questions get answered and problems get solved . We are sensitive to our clients ’ needs to minimize expenses without forfeiting the quality of service they deserve and we deliver .
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