There is a palpable hometown feel when you shop at Bralys . Regulars are less like customers and more like family . They share the highs and lows of life . Photos of children and grandchildren make regular appearances . The projects they are working on are shared and discussed with Stephen , Vicki and their staff . It is a throwback to a simpler time .
“ You do have to adjust to the market ,” Stephen said . “ While technology improves and changes the way we do things , we still strive to have core values of treating your customer like you want to be treated . Service is very important to us .”
Bralys is no longer simply a building supply store . Over the years , the merchandise has evolved and expanded to match the growth of their community . Today ’ s Bralys offers everything you need for grilling , apparel , children ’ s items , gift items , kitchenware , deer stands , hunting and fishing equipment and a new greenhouse section , while still providing all the basics for home renovations . Bralys makes all your construction and DIY projects a snap .
“ We ’ ve tried to keep the same hometown feel , while evolving our product lines and keeping up with the times ,” Vicki said . “ We try to expand our merchandise to fit what Palestine needs as Palestine has evolved .”
Bralys Ace Hardware is open 7 a . m . to 5:30 p . m . Monday through Friday , 8 a . m . to 3 p . m . on Saturdays . They are located at 420 W Palestine Ave . For more information call 903-723-2179 or visit www . acehardware . com / store-details / 15745 .
Owner Stephen Braly and wife Vicki . COURTESY PHOTO | PALESTINE HERALD-PRESS
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PALESTINE MAGAZINE | SPRING 2022 | 45