Palestine Visitor Center
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Tourism is a very important part of our local economy and is tremendously helpful in improving our quality of life . Visitors to Palestine spent about $ 48 Million in our town in 2023 , translating to about $ 300 in property tax savings per household ! That means better streets , improvements to our water and sewer infrastructure , and better parks for our children to play in . The beautiful thing is : the more pride we take in our community , the more it improves , resulting in more people visiting our town .
The Palestine Visitor Center has three main functions which help us to foster an excellent experience for our visitors :
To advertise Palestine as the ideal destination To ensure all visitors are fully informed
To support local businesses and organizations in event planning
Cassie Ham
Tourism Marketing Manager
Cassie was raised in Palestine and graduated from Palestine High School . She went on to UT Tyler where she graduated with her Bachelor ’ s Degree . She has been with the city for over 3 years and in her current position for almost 1 year . She and her husband Tim have been married for 1 year in April and they have 1 son . Cassie enjoys stargazing with her son , painting and creative journaling . She loves her hometown and being able to present our diverse community and hidden gems to both locals and visitors . She hopes everyone will love Palestine just as she does .
Mary Ann Admire
Main Street Coordinator
As an advocate for historic downtown Palestine , Mary Anne loves seeing our community celebrate its rich heritage and small-town charm . One of her favorite activities each year is the Christmas Parade of Lights — when businesses decorate their windows , crowds line the streets , children wave at
Santa , and our historic downtown becomes more than just a place — it becomes the heart of our community . Through events , preservation projects , and everyday gatherings at local restaurants and shops , she ’ s passionate about keeping downtown thriving and inviting forever .