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PACPROCESS-DRINKTECH 2019 SHOWDAILY 13 DECEMBER 2019 | SUPPORTED BY PACKAGING SOUTH ASIA & INDIFOODBEV
THE B2B TRADE SHOW FOR FOOD, HEALTH, AND PACKAGING
A window to print’s future –
Dusseldorf 16 to 26 June 2020
HARISH PENUMARTHI &
SHARDUL SHARMA
M
esse Dusseldorf India
organized the third
and final drupa 2020
roadshow in India in New Delhi
on 28 November 2019. While
the first leg of the roadshow
took place in the Americas,
the second leg started in In-
dia, covering Mumbai, Chen-
nai, and Delhi. The drupa 2020
team now moves on to Nepal,
China, Japan, South Korea, Tai-
wan, Vietnam, Malaysia, and
Thailand, which will be fol-
lowed by roadshows in Russia
and North Africa.
Sabine Geldermann, di-
rector – drupa & Global head
Printing Technologies at Messe
Dusseldorf, said, “We can ex-
pect that drupa 2020 is go-
ing to be the global platform
for the print industry in 2020.
Since its foundation in 1951,
drupa alwaysw stood for pro-
viding an impetus for the in-
dustry as well as orientation.
We’re doing all that we can to
underline the global position-
ing of the event and to make
sure that all the visitors to the
event have an unbelievable ex-
perience and a very valuable
stay in Dusseldorf.
“On a global level, we need
to be more sustainable, and we
have to make our approach of
being much more careful with
both nature as well as our pro-
cesses. . . . There will be sev-
eral focus areas at drupa 2020,
including drupa cube, dna
– drupa next age, touchpoint
packaging, touchpoint 3D fab
+ print, and touchpoint textile.
Inkjet will be an important fo-
cus area of drupa 2020 as will
textiles . . . many of our tradi-
tional companies and exhibi-
tors will show many more tex-
tile applications at drupa.”
DNA (drupa next age) is an
incubator for new technolo-
gies. Geldermann said that
her team is inviting start-ups
as well as traditional compa-
nies to talk about future trends
and cutting-edge technologies.
Located in Hall 7 (where the
drupa innovation parc used to
be), the DNA arena will have
not only exhibitors but also a
stage for brand owners to deliv-
er their experience and vision
in the conference programs.
Touchpoint packaging im-
plemented for the first time in
drupa 2016 will be one of the
big highlights of drupa 2020.
Touchpoint packaging will dis-
play the latest solutions and
applications and show how fu-
ture packaging and design will
deliver additional value, stim-
uli and growth opportunities
in a fast-changing world. The
Active and Intelligent Packag-
ing Industry Association will
play its part in this effort. Gel-
dermann concluded by urging
people to stay connected to the
drupa team for further updates
by regularly visiting the drupa
website and through the drupa
application.
Markus Heering, manag-
ing director of Print Promotion
and VDMA’s Printing and Paper
Technology Association, began
by addressing the challenges in the print industry. He said that
while the highlight at drupa has
been digitalization for a long
time, now this focus is shift-
ing to artificial intelligence. On
the importance of web to print
services, he said, “In Europe,
all online printers use 90% of
offset technology instead of
inkjet. They run the technol-
ogy in a very efficient and ef-
fective way. As they are always
connected and are always in
contact with the customer,
they can offer more transpar-
ency to their customers, who
can easily know the status of
their order. In Europe, the on-
line sector in printing is boom-
ing, and some of the most suc-
cessful printers have an annual
growth rate of 10% to 15% every
year. Traditional printers have
more or less disappeared from
the market due to the success
of online print service provid-
ers.” This transformation, he
believes, is the next big thing in
the printing industry.
Dibyajyoti Kalita, presi-
dent of All India Federation
of Master Printers, and Kamal
Chopra, general secretary of
the Offset Printers’ Associa-
tion, delivered the message
loud and clear to printers to
again take part in numbers at
drupa 2020. Speaking at the
end, adaptability, transforma-
Markus Heering, managing director of Print
Promotion and VDMA’s Printing and Paper
Technology Association Dibyajyoti Kalita, president of All India
Federation of Master Printers at drupa
roadshow in Delhi
tion, learning and envisioning
the future were also echoed by
Rajendrakumar Anayath.
DRUPA 2020 ROADSHOW IN
MUMBAI
Messe Düsseldorf India organ-
ized a drupa 2020 roadshow in
Mumbai on 26 November at the
Taj Mahal Hotel, which was at-