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2 PACPROCESS-DRINKTECH 2019 SHOWDAILY 13 DECEMBER 2019 | SUPPORTED BY PACKAGING SOUTH ASIA & INDIFOODBEV Continued from page 1 – Highlights of the Packaging... aging demand and yet comply with statutory embargoes. “These compliances are not easy for the industry, and that is where the pain point lies. We believe meeting all the re- quirements and ticking all the boxes is as complex as trying to ‘square a circle’ – the circle of circular economy. Hence, the theme of PDIT conference is ‘Squaring the Circle of Re- sponsible Packaging.’ During the conference, we expect to look at this theme from various perspectives, from that of the brand owners’, the regulatory authorities as well as the inno- vators and pioneering entre- preneurs trying to create new paradigms,” adds Manchanda. ACTIVE AND INTELLIGENT PACKAGING MODULE IN PDIT2 CONFERENCE Active and Intelligent packag- ing has been added as a unique concept in the PDIT2 confer- ence. Through this module, the conference aims to exam- ine the emerging role of ac- tive and intelligent packaging, which will be showcased by members of the Active & In- telligent Packaging Industries Assoication and offer updates on topics such as ‘Advances in NFC Technology for Brand Experience,’ ‘Potential Role of Smart Packaging in Indian mar- ket for Safe Food & Save Food Campaigns,’ and ‘Future of Ad- vances in Smart Packaging.’ An understanding of these topics in the context of the Indian market is vital for the future of the industry and its re-calibration in the con- text of responsible packaging. The PDIT2 conference offers a unique opportunity to learn about these subjects from in- ternational experts, who have flown down to India just for this purpose. PDIT2 AWARDS A unique and never-before as- pect of the PDIT conference this time is the segment on highlighting case studies of ac- tual packaging developments by convertors and brand own- ers. The case studies have been segmented into three catego- ries ‒ recognizing Design, In- novation and Technology. Due to a spate of entries, a new cat- egory of packaging for Social Impact has also been added. In the case study sessions, selected case studies will be presented and judged by an ex- perienced jury for recognition and awards in the category of entry. Convertors stand to ben- efit by examples of the work shown in the case studies and be inspired to participate even more enthusiastically the next time around. “In the current doomsday scenario of climate change staring us all in the face, there is now only one message that the industry needs to get through this conference. I am tempted to call it SOS i.e. Save Our Sustainability. In other words, there is a sustainability emergency in the world and the packaging industry needs to act responsibly now,” Man- chanda concludes. Andrew Manly on the PDIT2 Conference in Delhi “A IPIA is looking forward to its participation at PIDT 2. This is a great opportunity to catch the huge ‘wave’ of potential business in the dynamic Indian Packaging Sector and the huge explosion of interest in disruptive tech- nologies for better Supply Chain Management, Brand Protection, Food Safety and Security and Reduced Food Waste – not to mention Con- sumer Engagement! “India is one of the biggest and most important developing economies with all the right elements to harness the power of Smart Packaging. Indian based Brand Owners are hungry for the latest packaging innovations to help them reach an expanding and sophisticated customer base. Already there are more than 380 million smartphone users in the country! “Lets work together to harness that potential!” – Andrew Manly, Communication Director of the Active and Intelligent Packaging Industry Association, based in Amsterdam. Continued from page 1 – Shrinath Rotopack targets... for us,” says Vinod Kakde, head – Technical Sales, Shrinath Ro- topack. Apart from supplying flexible packaging to brands based in India, the company exports packaging materials to a range of companies in the US, the Middle East and Russia. At pacprocess, the company promoted its barrier solutions to the FMCG indus- try and its range of vacuum pouches. “One has to agree that plastic is the most feasible material for the packaging industry. There is no alternative to plastic as of now. Though plastic has received flak from the community recently, it remains an unmatched option. The broader focus should be on the recycling front. The industry needs to innovate and come up with better recycling alternatives than down-cycling,” explains Kakde. Shrinath currently recycles its in-house waste to granules/ pellets that can be used for secondary applications. The company has been doing in-house recycling for more than six years. Kakde continues, “We haven’t yet been able to meet a signifi- cant number of brand owners since it is just the first day. We hope more brands come to the show in the days to follow.” He added that the recent slowdown in the industry has affected the com- pany’s business. Nevertheless, he hopes that the situation will improve in the near future. “Steps to overcome the slowdown are taken by the higher management, and they’re currently working on it. However, the situation doesn’t seem that bad. I think this is just a phase and it will pass. The industry has seen ups and downs in the past as well,” Kakde shares. Currently, Shrinath is aiming to increase its exports to Euro- pean countries. “We’re a little behind in Europe, but it is a prom- ising market, and that is our primary target as of now. In India, we’re working with ITC, Nestle, and Britannia, amongst others,” he shares. Kakde says that the current financial year has been relatively good for the company, and with the agenda for growth in exports in place right now, the company is hopeful to end the year on a high note.

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