Guam Small Businesses Turn to AI-Powered Video
and Audio Tools to Amplify Their Marketing Reach
By Brian San Nicolas MBA, MHR, Independent Business Advisor
In the age of short attention spans and visual-first digital platforms, small businesses in Guam are finding new ways to connect with customers- through artificial intelligence-powered video and audio tools. From automated content creation to personalized voice messages, AI is helping island entrepreneurs market smarter and engage deeper with their communities.
From Tumon to Talofofo, AI is Amplifying Island Voices
Across Guam’ s diverse small business landscape, from beachside cafes and charter boat operators to local artisans and tour guides, entrepreneurs are discovering that AI video and audio applications can help elevate their brand presence without stretching their budgets.
These advanced application tools aren’ t just for big corporations any longer. Also, professional and near-professional( professional consumer or prosumer) equipment is not a requirement. Small businesses on Guam can now create professional-grade marketing videos, podcasts, and voiceovers in minutes using AI.
AI Video Creation: No Camera Crew Required
For small business owners lacking time, equipment, or expertise, AI video platforms like Pictory, Lumen5, and Animoto make it possible to turn blog posts, product listings, or even simple ideas into engaging promotional videos. These tools use natural language processing and stock visuals to auto-generate content that’ s perfect for social media or website landing pages.
As an example, a local bakery can upload photos and a short text about their newest pastry offering and, within minutes, get a polished video ready for Instagram or TikTok. This kind of exposure was previously out of reach for many small businesses.
Turning Text Into Voice: AI Audio Tools Give Brands a Voice
Guam-based small businesses can now use AI voice tools like Murf. ai, Descript, and Play. ht to create high-quality voiceovers and narrated content for advertisements, explainer videos, and more- without hiring a voice actor. These platforms offer natural-sounding voices in multiple languages, adding cultural elevance to their brand message.
Brian San Nicolas MBA, MHR
Tourism operators, for example, are using AI voiceovers to develop narrated walking tours through historic locations and structures or customer onboarding videos for travelers arriving at the airport.
AI Podcasting and Audio Branding on a Budget
Podcasting is another area where AI tools shine. Applications like Descript allow small businesses to record, edit, transcribe, and publish podcasts using a single interface. For local businesses in Guam, this means the ability to share behind-the-scenes stories, highlight community events, or discuss industry insights without expensive recording gear.
“ Audio builds trust” is a common sentiment by many involved with digital media. Hearing a familiar local voice talking about your products, your values, or your journey can build strong community ties and create repeat business.
AI Tips for Guam’ s Business Community
To get started with AI video and audio marketing, experts recommend these tips for island entrepreneurs:
1. Start With Your Story – Begin by identifying what makes your business unique.
2. Use What You Have – Turn existing content( photos, blog posts, brochures) into scripts or slides for video generation.
3. Test Free Tools First – Many platforms offer free trials or basic accounts.
4. Localize Your Content – Use Guam imagery, cultural references, and island-specific language.
5. Integrate With Social Media – Publish directly to Facebook, Instagram, and YouTube.
6. Keep the Human Touch – AI should amplify your message, not replace your personal brand.
A New Era of Island Innovation
As Guam continues to invest in digital infrastructure and entrepreneurship programs, AI-powered video and audio tools are empowering small business owners to compete globally while staying rooted locally.
Marketing with AI isn’ t about replacing creativity, it’ s about unlocking it. Instead of barriers or obstacles, island cultures traditionally view oceans as a bridge or route to facilitate connections and travel between other islands and regions. Similarly, AI tools act as a digital bridge for island small businesses to now have the tools to tell their stories, celebrate our culture, and grow their impact across islands and beyond.
13 PACIFIC BUSINESS PARTNERS JUNE 2025