Pacific Business Partners December 2023 | Page 9

Creativepreneurs : Transforming Art into Enterprise in Guam

Written by Myracle S . Mugol , Guam SBDC Business Advisor / BOG WIB Program Coordinator

What do you call artists who are not just creators of art but also entrepreneurs of their passion ? These individuals are called Creativepreneurs , and they are rewriting the rules of traditional artistry by blending creativity with commerce and enterprise .

Creativepreneurs , like James Davis , Joseph Certeza , Cianna Yanger , and Amanda Dedicatoria , are visionaries who have turned their artistic pursuits into thriving businesses . James Davis of Exigent Films , a passionate filmmaker , eloquently expresses his journey : “ With passion as my guide and imagination as my drive , I ’ m on a relentless quest to transform ideas into unforgettable commercials and productions . As a video creative , I don ’ t just seek opportunities ; I create them .” His words resonate with the spirit of every Creativepreneur on the island .
Joseph Certeza of Tao Pacific Designs , and a gifted visual artist , believes in stepping out of the conventional boundaries : “ We live in a world that has been by the book , whereas we need to step out into the world and experience what is out there . Guam has come to a climate where creatives need to step in and bring new life to our island .” Creativity , for Joseph , is not confined ; it ’ s an expansive force that can rejuvenate communities .
Cianna Yanger , a talented graphic designer , emphasizes the importance of sincerity and skill development : “ I think something important to remember as a creative is that you have the ability to create what you want to see in the world . Lean into the things that make you happy and take time to develop your skills ; so long as you approach something sincerely , you ’ ll find people who appreciate your work .” Cianna ’ s wisdom highlights the essence of authentic creativity .
Amanda Dedicatoria , a storyteller in various forms ,
echoes the significance of mentorship and self-belief : “ I ’ ve always been a storyteller . When I initially pursued writing professionally , I was really lucky to meet a lot of great people who later became my mentors . I ’ d get stuck in my head a lot about my work , so I ’ m grateful that they gave me the guidance to navigate my insecurities and just focus on the joy of writing stories .” According to Amanda , curiosity and courtesy are the keys to not only personal growth but also community building : “ As a creative , it ’ s important to always stay curious and courteous . Curiosity helps you develop your taste and style , while being courteous helps you make connections with the people in your community .”
So , how can aspiring artists become Creativepreneurs ?
Step 1 : Cultivate Your Passion Identify your true passion and delve deep into it . Whether it ’ s painting , filmmaking , writing , or any other form of art , immerse yourself completely . Let your passion be the guiding light in your creative journey .
Step 2 : Hone Your Skills Continuous learning is the cornerstone of creativity . Invest time in enhancing your skills . Attend workshops , take online courses , and practice relentlessly . As Cianna wisely advises , take time to develop your skills sincerely .
Step 3 : Stay Curious and Courteous Embrace curiosity about the world and the people around you . Explore different cultures , art forms , and perspectives . Be courteous and respectful in your interactions , fostering connections that can shape your creative endeavors , just as Amanda suggests .
Step 4 : Transform Creativity into Business Understanding the business side of creativity is crucial . This is where organizations like the Small Business Development Center ( SBDC ) come into play . SBDC
offers essential training programs and free one-to-one counseling sessions . They assist Creativepreneurs in developing business plans , understanding financial management , and navigating the technical aspects of starting a creative business .
In essence , Creativepreneurs are the bridge between art and modern enterprise in Guam . Their innovative spirit , coupled with the right guidance and support , can transform the artistic landscape of the island . As Joseph passionately states , “ Micronesia is ready for this creative revolution , and it ’ s the artists who will breathe new life into the cultural heritage and economies of our community .”
With passion , imagination , and drive , coupled with the means to start and support a business , you can transform your creative dreams into a flourishing enterprise . Our SBDC centers are ready to push aspiring artists to embrace their creativity , embark on the entrepreneurial journey , and become the driving force behind Micronesia ’ s vibrant creative economy as Creativeprenuers . Start by visiting www . pacificsbdc . com .
9 PACIFIC BUSINESS PARTNERS DECEMBER 2023