MEET THE P2S MARKETING DEPARTMENT
INTRODUCTION Led by Associate Principal and Director of Marketing Stephan Freia Kruse , the marketing department wears several different hats when providing support for an ever-growing company . The now 10-person department is responsible for supporting the implementation of firm-wide company strategy and translating that strategy into the daily tasks of the marketing team .
The team creates P2S ’ unique voice and respective communications for internal and external audiences ’ overall digital and print channels . By developing and establishing brand and graphic design standards , the team creates unique customer journeys into the world of P2S while at the same time taking care of ad-hoc requests from throughout the company and responding to Key-Accounts tasks in RFPs , RFQs , subconsultant quals requests and more .
MARKETING TEAM TASKS While every member of the Key Account and Strategy Studios is equipped to handle qualifications and proposals , each team member has unique tasks that come from the overall marketing strategy . This approach gives the team increased capacity to handle qualifications requests while allowing team members to specialize and gain mastery in other aspects of marketing .
These tasks include content writing and website development , social media and influencer marketing , external and internal communications campaigns , google analytics , website SEO , CRM management and many more . These tasks fulfill important parts of our overall marketing strategy and are essential for developing the P2S brand and expanding our audience .
The department is also involved in administrating the company Salesforce CRM platform , where marketing collaborates with accounting , HR and the business development departments . Marketing also develops company-wide process innovations to support the anticipated growth goals of P2S .
2015
Stephan Freia Kruse begins as Marketing Director . P2S is at 140 employees .
2017
Department leads efforts for a complete rebranding and new website . Marketing Team has 6 staff .
2020
Department assists in the merger of P2S and Notkin Mechanical Engineers . Marketing team grows to 8 . P2S is at 260 employees .
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2012
Brenda Donnelly joins a two-person Marketing Department . P2S is at 70 employees .
10 | Q3 / 2022
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2016
Department grows to 5 employees . Launches Salesforce CRM company wide . Launches Client Feedback Tool survey system .
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2018
With Marketing support , Kevin Peterson is named a “ Top CEO ” by Great Place to Work . P2S is at 200 employees .
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2022
Marketing team grows to 10 employees . Department continues to refine CRM , Quals , marketing strategy , communications campaigns and more to meet an ambitious , high-growth five year plan . P2S is at 290 employees .
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