The new women's wear collection will be in the Ozwald Boateng store on Saville Row; there will not be a pop up shop for the new collection as I believe that the store is already in the heart of London, therefore it does not need another store nearby as a pop up.
Currently, the Ozwald Boateng store has a plain black and white interior, with coloured clothes giving the store colour and vibrancy.
I plan to keep the store layout the same but change the items that will be on display.
Only the new collection will be shown in the store and I plan to add mannequins, because I know that women like to see how the garments would look on before they buy them.
On the outside of the store, we will have signage on the windows advertising to passers by that there is a new collection in store. On the Ozwald Boateng website we will still feature the older collection for the men but bring in the women's collection and advertise it well so that people are influenced to buy it.