Ozwald Boateng by Gemma Arterton Ozwald Boateng by Gemma Arterton Presentation | Page 3

The aim of this collaboration is to create a new women’s tailoring range for the brand Ozwald Boateng. I am going to use Gemma Arterton to endorse this range as she has recently worn a grey slimline suit to the Louis Vuitton fashion show in Paris and often wears them. This is where my inspiration has come from; when I saw the image of her I thought she was perfect for what I wanted to create.

Ozwald Boateng currently does not have a women’s section for his brand, therefore I would like to create a whole new section in his brand for women, and continue the theme of his colours and patterns throughout the womenswear.

In this presentation I will showcase all of the work that I have produced for this collaboration, including range plans, comparative shop reports, trend boards and more. I will also add images of the packaging and fabric swatches that I create by hand.

ASHION